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Wednesday, 2010 march 10 |
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230.574 visitors since July 2007 |
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Shiro Motor Company
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The Shiro Motor Company was established in 2001 as the official Toyota dealer for Bologna.
Just think, the totally unusual name, comes from this company being Moreno Holding Group's fourth dealer
and
as it was created especially to represent Toyota, the idea of using this prefix "Shiro" came from the Samurais
who used it in front of the names of their fourth-born sons.
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Once pointed out to the Toyota Italia management, and considering their reaction, the sales trademark "Autolame" was opted
for because the head office is located in Bologna in via De Pisis no. 16. Autolame is just around the corner from the centre
of Bologna, in an important transit area and easy to reach from Bologna's by-pass motorway. It can boast a
large showroom, an original spare parts warehouse, a workshop and despite being in the centre of the city there is also an
in-house car body repair workshop. Just two years after its official opening this dealer has earned itself a good name all
over Bologna thanks to the advertising investments, the dynamic sales strategies, and the attention paid to the clientele.
Its current sales turnover is of 1500 new cars a year with a sales penetration that is above the national average. At the moment,
Autolame is under the control of Moreno Holding Group S.p.A. and so can take advantage of the synergy that comes from the
collaboration with the other companies of the group.
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MHG v2.1 - 28.02.2010 / Reno Motor Company s.r.l- Via De Pisis 16 - 40100 Bologna (BO)
Cap.soc. € 1.200.000,00 i.v.-REA RA n.355659-P.I. 04216140378 |
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